E-mail Service Provider Implementation

An e-mail service provider helps you send e-mails to your customers, it’s important to choose the right one for your business needs and implement correctly. Here’s our process:

Find the perfect email marketing platform specific for your business needs

Integrate with current data sources

Get up and running within days

 

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Email Marketing Strategy

From newsletters to more complex reminder e-mails it’s important to develop a smart e-mail strategy interacting with customer at the right moment and frequency. Here’s what we offer:

Establish clear goals of e-mail marketing

Develop an effective e-mail marketing strategy

Plan relevant content that engages customers

Develop a structured e-mail marketing calendar

Email Marketing Strategy

Campaign Scheduling and Reporting

We can take care of all campaign scheduling if desired, maximising the potential of your e-mail service provider.

Template creation

Campaign setup

Subject line & pre-header creation

Reporting and actioning upon key metrics

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Optimisation & A/B testing

It’s important to always be testing, there are many variables to test with e-mail marketing, here’s our approach:

Optimisation of subject lines, send time, content

Open rate optimisation through subject line and send-time testing

Click through rate optimisation through content and call-to-action testing

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