Six Tips for Branding in Social Media

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A brand’s presence in social media must not be taken lightly. The ultimate goal for all brand managers and marketers is to have strong brand relationships with your customers, but to get there you must ensure a consistent brand experience throughout your touch points and channels. Therefore you need to have a plan for how […]

Building Strong Brands with the Customer Based Brand Equity (CBBE) Model

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“I would like a strong brand, please” “Thank you for your request. Do you want a bag with that?” No, it is not that easy. Lucky for us, since helping brands grow literally is our job. A strong brand is not something you can get delivered over a counter, it is something you build over […]

Why a Brand Personality is a must have and how you make one

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Often when people are asked to describe a product or a service, they often list up the functional traits of what it looks like or how it works. However, when they are asked to describe the brand behind it, they shift towards more symbolic adjectives and talks as if it was a person, or even […]

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