Hello from Ignite,

We’re excited to launch our new website today! With our website launch comes our first blog post. We want to take some time to share our journey, the people behind Ignite and why we started a digital marketing agency.

Who are we?

We are 4 guys who started off as colleagues, became friends and are now working on building Ignite together. Our backgrounds are varied, an Irishman, 2 Englishmen and a Mexican who all met in Asia. Some might call it an exotic combination, we call it a winning combination.

Our team is made up of Lloyd, who spent over 10 years at a digital agency in the UK, Donal, who spent half a decade in investment banking and Luis & Josh who have a mix of start-up experience around the region.

Why did we start Ignite?

We started Ignite because we saw a need for change. We are a digital marketing agency founded by people who have worked on both sides of the coin, agency side and acting as a client. We know what it’s like pitching and being pitched too. That’s why we provide a transparent and customised approach to every one of our clients. A lot of agencies out there apply a ‘one-size fits all’ approach and don’t always focus on the end result. Our goal at Ignite is to customise the approach for our clients and understand what the end goal is before we get started. For us that’s the only way to efficiently grow.

What do we do?

We are focused on the areas that we have experience in. We help boost acquisition through search engine optimisation (SEO) and app store optimisation (ASO) as well as accelerating growth through paid marketing. Of course acquisition is just the beginning, once you have a customer you want to understand where they come from and how they interact with your product or service this where intelligent and actionable analytics comes in. After acquisition the question then becomes how to retain a customer and maximise their lifetime value, that is where a smart customer retention and CRM strategy comes into play. Ignite covers all of these areas to help you have all the digital tools that you need to succeed.

This is just the beginning for us. We’re grateful to all our clients so far. Stay tuned for more blog posts, we’ll be going in depth into different product areas over the coming months.

For now, Ignite team over and out.

Lloyd, Donal, Luis & Josh

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