Building Strong Brands with the Customer Based Brand Equity (CBBE) Model

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“I would like a strong brand, please” “Thank you for your request. Do you want a bag with that?” No, it is not that easy. Lucky for us, since helping brands grow literally is our job. A strong brand is not something you can get delivered over a counter, it is something you build over […]

#IgniteInsights: Who Google thinks the Best Co-working Spaces and Virtual Offices are in Hong Kong and Singapore

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Over the past few years co-working spaces have become a lot more popular across Asia. No more so than in Singapore and Hong Kong where traditional office space is regarded as some of the most expensive in the world to rent office space. In this month’s edition of #IgniteInsights we analyze the organic visibility of […]

Why a Brand Personality is a must have and how you make one

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Often when people are asked to describe a product or a service, they often list up the functional traits of what it looks like or how it works. However, when they are asked to describe the brand behind it, they shift towards more symbolic adjectives and talks as if it was a person, or even […]

#IgniteInsights: SEO Visibility of Cryptocurrency Exchanges in Singapore and Hong Kong

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The rise of online Cryptocurrency exchanges has exploded in the last few years in line with rocketing value of Cryptocurrencies such as Bitocoin and Ethereum. Also, the recent rise of alt coins like Ethereum, Bitcoin Cash and Ripple as serious competitors of Bitcoin, each with their own unique characteristics, has boosted interest in cryptocurrencies to […]

Google to display warning messages on http non-secure pages from October 2017

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  A few months back we highlighted the importance of moving your website to a https secure version, and Google has started to step up the rhetoric on this issue as a new batch of warning messages via Google Search Console have started to appear in Webmasters’ Google Search Console http website property accounts. As […]

#IgniteInsights: SEO Visibility of Organic Food Websites in Hong Kong and Singapore

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As the first part of our new regular Ignite Insights feature, we thought there was no better place to start than to analyse the organic visibility of the organic food sites offering delivery to its customers in Hong Kong and Singapore. Online organic food shops in Southeast Asia have exploded over the past few years, as […]

Is your website https ready? And If not, why it needs to be soon.

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Is your website secure? If the answer is no then you should be looking to change your site to https in 2017 Https has been around for quite some time now and according to a recent study around 50% of page 1 search results are https websites. This is expected to increase significantly throughout the […]

An Introduction to

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Hello from Ignite, We’re excited to launch our new website today! With our website launch comes our first blog post. We want to take some time to share our journey, the people behind Ignite and why we started a digital marketing agency. Who are we? We are 4 guys who started off as colleagues, became […]

Coming Soon ….. #IgniteInsights ….. Industry Specific Analysis of the Best Performing Websites in Organic Search

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We’ll be launching a new regular feature …. #IgniteInsights. This will be a monthly blog series providing insights into a particular online market, which is growing fast and will highlight the main companies online that are competing in a specific niche across different countries in Asia.

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